This week only. 7 Days Free Trial for ALPHASALES
Train Your Entire Sales Team
The Complete Sales Training System for Car Dealerships
Give every salesperson on your floor the courses, coaching, and daily tools they need to close more deals, hit quota faster, and stop guessing what to do next.
10+
COURSES INCLUDED
500+
TRAINING VIDEOS
40+
LESSONS IN OUR TOP COURSE
10+
FULL-LENGTH WEBINARS
Everything Your Sales Team Needs To Excel
The Alpha Sales System gives your dealership professional sales training, live coaching, accountability tools, and performance tracking, all in one platform designed specifically for automotive sales.
10+ Courses / 500+ Videos
Learn proven techniques, build confidence, and close more deals with expert-led training.
MASTERING THE ART OF CAR SALES
A complete car sales training program featuring 76 lessons across 7 chapters. Learn a proven dealership sales system, master every stage of the sales process, and apply real-world techniques to sell more cars, earn more, and build lasting customer relationships.
- Master every stage of the sales process
- Learn proven dealership word tracks & objection handling
- Sell more cars and increase your earnings
- Practical training you can apply immediately
KILLER CLOSER COURSE
Master the art of closing with a proven step-by-step system built from real dealership experience. Learn the psychology, word tracks, and confidence techniques used by top-performing sales professionals to control every conversation.
- Master proven closing strategies
- Use real-world dealership word tracks
- Handle objections with confidence
- Control every deal and maximize profit
BE A CAR SALES BOSS
Master the skills to take control of every sales opportunity with practical, real-world techniques. Learn buyer psychology, handle objections with confidence, and use proven closing strategies to build trust and consistently achieve better sales results.
- Understand buyer psychology
- Handle objections with confidence
- Master pricing & trade-in discussions
- Close more deals with proven techniques
ALPHA BOOTCAMP
An intensive training program designed to sharpen your sales skills, build confidence, and help you apply proven techniques that deliver immediate results on the showroom floor.
- Accelerate your sales performance
- Build confidence in every interaction
- Learn proven closing strategies
- Apply real-world techniques instantly
LIVE WEBINAR
Join live, interactive sessions with expert guidance, practical sales strategies, and real-time Q&A to help you overcome challenges and improve your results.
- Learn directly from industry experts
- Ask questions in real time
- Discover actionable sales strategies
- Stay ahead with live training
Performance Tracking Tools
Track progress, measure success, and make smarter decisions with real-time performance insights.
DAILY TASKS
Transform the way your team tracks progress, manages resources, and drives growth. We’ve expanded our platform with five powerful new features engineered to streamline your workflow and accelerate your success.
- Dynamic, real-time checklist
- Provides clear daily priorities
- Improves execution and accountability
- Maintains team momentum
MONTHLY SCORECARD
A comprehensive performance dashboard that tracks key metrics, achievements, and growth trends over a 30-day period, providing a clear snapshot of business progress.
- Tracks key performance metrics
- Provides a high-level analytics overview
- Highlights successes and areas for improvement
- Promotes continuous improvement
LEADERSHIP BOARD
An interactive leaderboard that showcases top performers, key achievements, and milestone accomplishments, fostering recognition and motivation across the team.
- Highlights top performers
- Encourages healthy competition
- Strengthens morale and motivation
- Recognizes and rewards hard work
2026 PROGRESS
A strategic, high-level dashboard designed to track annual goals, major milestones, and long-term progress, ensuring your team stays aligned with its vision throughout the year.
- Monitors annual goals and targets
- Provides a clear visual roadmap
- Measures progress against strategic plans
- Supports proactive planning
MONTHLY BUDGET
A centralized financial management dashboard that helps teams plan, track, and optimize monthly budgets, ensuring resources are allocated efficiently and project spending remains under control.
- Tracks monthly project expenses
- Monitors budget allocation
- Identifies overspending risks early
- Optimizes resource allocation
Can Your Dealership Afford NOT To Have A
Training System?
See how just one additional sale can cover the investment and generate long-term returns.
Average Gross Profit Per
Car Deal
$2500
Alpha Sales System
Starting at
$497/month
Let's Put That Into Perspective
If one salesperson sells just one extra vehicle, the system pays for itself for approximately five months.
If they generate an additional $1,000–$2,000 in gross profit on a single deal by applying the training...
The investment has effectively paid for itself for nearly the entire year.Bullet List 2
You Can't Afford NOT To Do It.
We exist to remove the guesswork from selling cars and give your team the system they need to hit quota, every month.
Complete, Not Piecemeal
A true all-in-one training platform built for dealerships not generic sales courses.
Built For Closers
Every course is led by Anthony Mazzone, based on real techniques used on real dealership.
Accountability Built In
Daily tasks, monthly scorecards, and leaderboards keep your team focused .
John Fanelli
General Manager
Anthony is a phenomenal coach. His passion, his creativiity, and his enthusiam will help your team.
Jason Skinner
General Manager
Anthony has the uncanny ability to make people not only listen to him, but also follow his lead.
What's included with AlphaSales
Sales Turnsover Is At Record Level
According to Dealertrack, dealership sales turnover can reach 80% within the first year. That means you're constantly hiring.
Now imagine every new salesperson having immediate access to over 10 complete sales courses, 500+ training videos, live coaching, daily accountability, and performance tools from day one.
No waiting on a manager.
No inconsistent training.
Every salesperson learns the same proven sales process every time.
TESTIMONIALS
Anthony is a great leader and tremendous trainer.
Anthony is a phenomenal coach. His passion, his creativiity, and his enthusiam will help your team.
Anthony has the uncanny ability to make people not only listen to him, but also follow his lead.
There's no one out there like him. His ability to lead his sales staff and actually train all the sales staff, even the managers from top to bottom, is the best I have ever seen.
I have trained and been mentored directly by Anthony Mazon. And a couple of things that you need to know about him: He's always a positive force in the dealership.
I had the pleasure of working with Anthony for a little less than a year. In that time, I learned how to present numbers so much more confidently.
Anthony Mazzone, he really did help me and take off my career as a salesman. He gave me a whole bunch of knowledge that I am going to take with me for the rest of my life.
Anthony Mazzone, he's always having everybody's back, no matter what the situation is. Whether you need help with sales, selling, you know, anything.
It was the best training I've ever taken. I was a mechanic before this. This training was streamlined; it was easy. I couldn't have done it without Anthony and Alpha Sales University.
Ant was super relatable and easy to interact with. He made learning easy and he even drew pictures to help with helping us see his vision. He was also super welcoming and encouraging about questions
Fantastic teaching, very professional and well intricate teaching. System is designed perfectly to understand while also making questions
I immediately had a customer who sat down right after this training. I was able to put it to use immediately and close the deal with ease.
Anthony was very engaging and knowledgeable about the business. I learned a lot of great information to help me as a new sales associate. Definitely worth it.
Excellent. Very informative, and descriptive. Easy to understand and comprehend. If you could scale it from 1-5, then it’s easy an 12! The best in the game.
First time sales man here. Anthony gave me knowledge and confidence to succeed on the sales floor. Love the energy Anthony!! It was an absolute pleasure!!
Everything Your Dealership Needs To Build A Stronger Sales Team
Give every salesperson access to professional training, live coaching, accountability tools, and performance tracking, all in one platform designed specifically for today's automotive industry.
Built By Someone Who's Been There
Created by Anthony Mazzone, the Alpha Sales System is built around decades of real dealership experience, not sales theory.
Train Smarter. Perform Better.
Keep your sales team learning, improving, and accountable every day with one complete sales performance system.
Built For Real Dealerships
Every lesson, tool, and feature was created to solve the real challenges dealership managers face every day.
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